In times of crisis, (as with this great recession that we are all living through), corporations and organisations always look at letting go of resources and activities that can show the cost, much easier than a return. Marketing is falls into this category and it is always the first area for a company to start … Continue reading
A different point of view can show a different point beauty, and I like to think that this photo really illustrates this. The closeness of the shot highlights the skeleton frame that is magically illuminated. The details of the trusses and beams are clearly distinguished with the backdrop of the Parisian sky at dusk. … Continue reading
In promoting an up and coming event in 2008 (Creative Masters Forum), we used ‘a taste’ of the conference in a webisode format. With the power of email, YouTube and a compelling story, we were able to set the scene. Here’s the video and a bit of what was learnt along the way.
In 2008 whilst travelling through Europe, one of my objectives was to produce and publish a photojournal book. The theme I chose was the two cities which were like siblings. Denmarks King Christian IV was inspired by the Amsterdam canal system, that he created a similar waterway through the heart of Copenhagen.
Syd Mead is a futurist designer, best known for his artwork and designs in the classic science fiction films, Blade Runner, Tron and Aliens. In 2010 Syd was the keynote speaker in the second Creative Masters Forum conference, held at the College of Fine Arts in Sydney Australia. Andrew Hagan, animation course co-ordinator from the … Continue reading
Over the last 10 years, working in publishing and media (Independent and corporate), it is clear that only one strategy matters, the strategy of the story. Right now, there is no industry jargon that describes what I’m talking about. Content strategy comes close but refers mainly to online editorial planning. What is currently loosely called media strategy refers … Continue reading
You could describe Derek Sivers as the typical accidental millionaire. In 1998 as a musician, he figured out an easy way to sell his music CDs online. Soon after, his musician friends asked if he could do the same for them. The online music sales phenomenon CDBaby was born.