You could describe Derek Sivers as the typical accidental millionaire. In 1998 as a musician, he figured out an easy way to sell his music CDs online. Soon after, his musician friends asked if he could do the same for them. The online music sales phenomenon CDBaby was born.
Sivers has a way of not only doing things differently, but seeing things differently than just about everyone else. This 2 minute video message shares his thoughts on the importance of understanding what what is ‘Obvious to you’ is ‘Amazing to others. It is a video outtake from his book “Anything You Want”.
This video has a powerful message for communicators and marketers who have to find the ‘Amazing’, in the products, services or brands that they have to make shine. I have always thought of it like, it can be difficult to describe what a house looks like from the outside, if you have only looked at it from the inside.