Signs of changing times.
When one of the most prestigious and most respected news sources in the world, really starts to struggle, it is a sign that the tipping point of change has started in the media industry.
New York Times stream of advertising revenue is reducing to a trickle. With all of it's competitors in the same boat, it begs one to ask, where is all the ad revenue now going? There are two place to look; first and obviously is online PPC ads, Google's adwords and to some degree, Facebook. The other area that advertising dollars is quite interesting. A growing trend and a pre boom market, is where the advertisers move their advertising budget, to a media or content budget.
Companies are now creating their own news and information channel, online, with strong and longer impact on their readers, who are only a few clicks away from becoming their customers. So from paying 'Rent', companies are now buying their own 'Real estate', creating solid online assets.